Muertos Cantina case study
From 2 Reviews a Month to 11: How Muertos Cantina Took Back Their Google Visibility
A Sugar House restaurant found a quiet review problem hiding behind a strong lifetime rating, then rebuilt the weekly rhythm around it.
A healthy total hid a stalled rhythm.
Muertos Cantina is a Mexican restaurant in the Sugar House neighborhood of Salt Lake City. It had 1,035 Google reviews and a 4.5-star average. The lifetime numbers looked solid.
Review Pulse showed a different picture. The restaurant had gone 17 days without a new review, its current pace had stalled, and the snapshot health score landed at 46 out of 100.
The problem became specific enough to act on.
The restaurant did not need another vague reminder to “do more marketing.” It needed a visible weekly system. Review Pulse established the baseline, and Trellis connected the owner's review work to the same cadence used for planning and publishing content.
- Track review recency and momentum from one clear scorecard.
- Draft Google review replies in the restaurant's existing voice.
- Plan restaurant content, guide employee captures, and publish the week from one place.
- Use post performance to improve the next weekly plan.
The result
Review activity moved from occasional to consistent.
reviews per month
reviews per month
The important change was not a new dashboard. It was a repeatable operating rhythm the owner could see, understand, and keep moving between services.
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